歷經五年修復重建的巴黎聖母院終於於去年底重啟開放！在工程期間，法國文化遺產基金會（Fondation du patrimoine）也發起了募款活動，民眾只要捐款就有機會獲得以聖母院外牆打造的方形「紀念石」，將古蹟的一角帶回家！這不僅是為世界遺產愛好者打造的收藏機會，更是為喚醒民眾對於歷史建築的守護與傳承意識。
讓文化遺產得以世代相傳
在遭逢 2019 年 4 月的大火之後，巴黎聖母院的天主教堂尖塔、木製屋頂與內部結構、石造外牆與拱頂等皆遭受了嚴重損害，後來歷經了長達五年的龐大修復工程，才於 2024 年 12 月重新對外開放。
圖片來源／維基百科
期間主要資助者「法國文化遺產基金會」（Fondation du patrimoine）發起募款活動，截至目前已於 236,000 名捐助者手中，籌集了 2.28 億歐元。然而，除了巴黎聖母院本身，法國還有五萬個宗教場所，其中五千處需要緊急修復，也因此，這項募款活動的資金，更將運用於為後代子孫守護這些歷史建築。
同時，總統馬克宏也於 2023 年啟動國家保護計劃，目標是在四年之內修復千座宗教場所。兩項計畫皆以確保這些珍貴文化遺產得以世代相傳，並盼能從中喚起民眾對於守護歷史建築的重視。
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以「紀念石」支持古蹟修復
伴隨募款而來的抽獎活動，獎品更十分特別，是自巴黎聖母院大教堂殘骸中切割出來的「紀念石」。這些從廢墟中精心保存下來的石材，被裁切成長寬高各 7 公分的小方塊，重量約 800 公克，正面鑲嵌的銅牌，更刻劃著聖母院外牆造型，全球限量 50 個、只抽不賣。
圖片來源／Fondation du patrimoine
至於要如何獲得這顆石頭？民眾只要上法國文化遺產基金會捐款滿 40 歐元（約新台幣 1500 元）就能獲得抽獎資格。最終，能獲得這 50 顆限量石頭的人將會在 4/15、大火六周年紀念日抽出。
品牌重塑・風格行銷・科技賦能・永續經濟・體驗設計 —— 建構影響力品牌
❝ 日本創意總監水野學指出，具有影響力的企業應擁有清晰的願景，而願景的核心在於「創造問題」。當理想與現狀存在落差，解決問題的過程便推動創新與進步。 提出關鍵問題、找到生存以外的價值核心，將是影響力品牌的重要課題。 ❞
當消費不再因「價格」，而是「價值」買單。品牌何以透過美學與體驗彰顯市場區隔，構築獨特的世界觀？怎麼重塑定位、跨域鏈結，打造長久經營的品牌生態系？風格經濟論壇邀請業界品牌領袖、創意領路人深度開講，提供第一手品牌觀點、經營策略與創新實務，深入探索風格經濟背後的思維模式與商業機會，實現影響力長期增長。
WHY —— 品牌為何而做？
✓ 風格經濟時代的品牌須知
✓ 影響力的建構與管理
✓ 價值導向的消費體驗革新
HOW —— 品牌如何而做？
✓ 新一代創意人才經營
✓ 設計、永續、科技的企業導入實務
✓ 品牌價值溝通的方法、策略與應用
5.1 前享早鳥 86 折！限額報名 → https://bit.ly/3RfRsoI
3 大品牌經營脈絡、7 場主題演講，業界品牌領袖、創意領路人齊聚分享！
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…
精彩議程 /
Next-Gen Brand • 新世代品牌的成長法則
當代品牌該了解的創意產業趨勢、AI 動向、影響力管理與商業成長方法，如何構築企業的未來策略藍圖，溝通下一代？
❶ #品牌起手式
當代品牌須知：影響力是品牌價值的累積
Speaker ⟢ 沈方正 / 老爺酒店集團 執行長
⊙ 重新思考品牌的本質與主張，怎麼持續創造影響力成長？
⊙ 「老爺式旅行」怎麼跨域鏈結、建構體驗，構築共好生態圈？
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❷ #AI 趨勢
AI 與創意產業的共生與演化
Speaker ⟢ 楊佳翰 / 國立成功大學創意產業設計所教授暨所長
⊙ AI 之於創意產業的影響，怎麼改變業界生態到工作模式？
⊙ 放眼未來的創意經濟，AI 的演化與應用優化
講者簡介 ⟢ 目前擔任成大創意產業設計研究所教授兼所長，同時擔任成大藝術中心副主任。主要投入研究包括服務設計、使用者經驗、設計思考團隊動力、地方創生、創意產業分析等主題。喜歡探索 AI 浪潮下位於設計、科技、商業、藝術、人文等科目邊界上的趨勢主題。
Brand Evolution • 塑造風格經濟的影響力品牌經營
影響力從何而來？聚焦風格經濟時代的品牌管理、永續化經營、市場溝通與美學行銷。怎麼從問題本質出發，提出關鍵主張，串連影響力品牌的現在與未來？
❸ #設計驅動
設計思維成為企業共識，驅動組織再成長
Speaker ⟢ 施前江 / Logitech 羅技台港澳總經理
⊙ 怎麼重整企業文化、創造永續迴路，推動組織的生長與再生？
⊙ 設計思維與品牌經營的整合，如何將設計 DNA 深植團隊到產品流程
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❹ #品牌參與
從共感到參與，生活圈串連催化品牌認同
Speaker ⟢ 何承育 / 勤美璞真文化藝術基金會 執行長
⊙ 商場、旅宿、美術館的生活圈整合，以品牌驅動城市美學進化
⊙ 品牌的重新定位，怎麼推動社區活化到民眾生活參與？
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5.1 前報名享早鳥優惠 ▸▸ https://bit.ly/3RfRsoI
Design Driven • 引領風潮的新商業實踐
當設計思考導入品牌策略實踐，如何影響商業決策到創意落地？服務體驗、設計共創、永續循環的商業方法與應用，怎麼引領企業實現影響力的成長？
❺ #體驗設計
設計體驗、設計感受，造一個品牌世界觀
Speaker ⟢ 陳心龍 / 驚喜製造 共同創辦人
⊙ 品牌溝通的需求梳理，設計體驗細節與感官情緒營造
⊙ 怎麼在體驗中置入關鍵訊息，讓品牌內化至顧客的心？
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❻ #永續經濟
設計轉化資源新生，啟動消費新循環
Speaker ⟢ 韓世國／點睛設計 創辦人暨設計總監
⊙ 設計思考的注入，如何彰顯資源真正的價值，創造永續商機？
⊙ 循環概念的建立，從企劃、產品到通路的流程再設計
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❼ #品牌重塑
故事即本質，再造品牌新風貌
Speaker ⟢ James Soames / Subkarma 薩巴卡瑪 共同創辦人暨品牌策略總監
⊙ 走過多年的資深企業，如何挖掘核心本質與價值主張？
⊙ 品牌再造的原則、方法與策略，重新想像品牌的未來
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報名資訊 ⧸
時間：2025.05.14（三）10:00-16:40（09:30 開放報到）
地點：張榮發國際會議中心（台北市中正區中山南路 11 號）
名額有限！立即報名 ▸▸ https://bit.ly/3RfRsoI
票價資訊 ⧸
． 早鳥優惠 $3,600/人 (5.1 前報名)
． 三人以上團體票 $3,200⧸人
． 十人以上企業團報 $3,000⧸人
． 一般票 $4,200⧸人
適合參與對象 ⧸
❶ 品牌經理人 – 欲追求品牌策略轉型與形象重塑
❷ 企業裡的設計創意工作者 – 欲深化設計導入品牌的商業思維
❸ 整合公關行銷企劃 – 欲透過企劃力深化品牌行銷溝通
❹ 跨領域專案工作者 – 欲整合與串連跨領域、跨專業資源
點擊了解 ▸ 2025 風格經濟學程
給品牌的學習整合方案！2025 風格經濟學程：年度課表公開！盲鳥選修 ╳ 套票優惠 79 折起
✦ 了解更多課程 ▸▸ https://bit.ly/4atcJ7h
報名須知 ⧸
※ 論壇附贈午餐及茶飲。
※ 本公司採用電子發票，發票將統一於付款完成後的兩週內由「綠界科技 ECPay」寄送電子發票開立通知至您報名時填寫的發票收件人email。若有公司報帳特殊需求（如更改統編、同筆訂單開立多張發票…等），敬請於報名前來信或來電告知，完成報名後恕無法受理，謝謝。
※ 如需申請退款請於論壇開始日前 8 個工作天告知，我們將收取課程的 10% 費用以及銀行轉帳之手續費，逾期恕不受理。論壇亦提供名額保留，請於課前來電或來信告知，可為您保留名額一年，一年內若對其他課程有興趣可轉移至該堂課。
※ 主辦單位保留活動大綱異動之權利，更新資訊以活動網頁內容為主。
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