一年一度的 JADGA 新人賞得主揭曉！2024 年日本 JAGDA 獎約有 2100 件投稿，最終入選 580 件作品，入選率僅有 28 %，評選標準相當嚴格。另外，包含原研哉、葛西薰、佐藤卓等 29 名評審，從投稿作品中挑選 39 歲以下、作品極具創新能量的設計師頒發「JAGDA 新人賞」。2024 JAGDA 新人獎 3 位得獎者分別為——岡崎真理子、坂本俊太、山口崇多，本篇將介紹 3 位平面設計師的作品亮點。

延伸閱讀 ：2023 日本 JAGDA 新人賞公布！從 2100 件作品中勝出，3 位平面設計師作品亮點

01 岡崎真理子

岡崎真理子 1984 年出生於東京。從慶應義塾大學畢業後，在荷蘭阿姆斯特丹的「荷蘭皇家藝術學院（Gerrit Rietveld）」學習平面設計，獲得實務經驗後，於 2018 年成為自由工作者，並於 2022 年成立REFLECTA, Inc.。

REFLECTA 深耕當代藝術、表演藝術、建築、時尚等文化領域，專注於將概念轉化為視覺，作品包括書籍設計、標誌規劃、廣告、網頁設計等。工作室名稱 REFLECTA 是由英文 REFLECT，與代表女性的詞尾 A 組合而成。岡崎真理子期待扮演「反射者」的角色，將客户或合作者的想法、作品轉化為平面設計，透過反覆的思考、沈思，調整方向並從事有意義的活動。

01 EASTEAST_TOKYO 2023

為在科學博物館舉辦的新藝術活動「EASTEAST_ TOKYO 2023」主視覺以及延伸設計，EASTEAST_ 的理念是創造一個場所，讓具有潛能的不同個體能超越界限，在藝術和文化領域無拘無束地融合。由於平台主要面向藝術家、畫廊和觀眾，因此仔細地在與眾不同和不過度張揚之間尋求平衡。此作品也榮獲 2024 年東京 TDC 獎。

02 第８回横浜トリエンナーレ

第 8 屆橫濱三年展的主題為「野花」，野花象徵混亂、不可抗拒、反叛、自我中心、隨時準備獨自戰鬥的生命力，因此以偏離標準化的字母形式設計，混合橫濱市市民的手寫字，將字體分解並捕捉運動的瞬間，呈現生動的感受。

野草隱喻著腐爛成土又新生、不斷循環的生命，也象徵著在寒冬中耐心等待春天的力量。死亡與生命、絕望與希望、黑暗與光明，並不是簡單的二分法，而是一個漸進的混合與循環過程。因此主色調選擇代表黑夜逐漸變為光明的時刻，同時表達了死亡到生命、從絕望到希望、從黑暗到光明的變化過程。

03 Print House Session

2023 年，活動企劃「Print House Session」邀請岡﨑真理子、聶永真、田中義久、上西祐理，四名設計師分別與四間日本知名印刷公司組成創作團隊，以攝影師奧山由之的作品《Windows》為主題，完成四本風格迥異的藝術書。岡﨑真理子讓照片不只停留在視覺上，更運用印刷技術強調照片中物件所呈現的觸感，像是在玻璃窗戶的照片上，利用噴射壓機強調玻璃的不均勻性和反射，創造出一組可以「觸摸」的影像。

延伸閱讀 ：在裝幀世界徜徉的創作者之心 ——專訪 設計師 聶永真

02 坂本俊太

坂本俊太 1993 年出生於大阪，畢業於武藏野美術大學，並在同年加入博報堂。自 2020 年起，經營創作者俱樂部 New，擅長符號體驗的藝術指導、數位工藝等，探索平面設計的內容本質，不受領域限制，於 2023 年 曾榮獲 JAGDA 獎（數位媒體）。其他獎項包括 NYADC、D&AD、GOOD DESIGN AWARD、Osaka Expo Logo Competition、Young Cannes Japan Representative 等。

01 SUPER PAPER MARKET

SUPER PAPER MARKET 為福永紙工第一家於日本經營的紙製品直營店，坂本俊太設計了一個視覺識別，看起來像是許多張紙的生動集合。

02 脳波書

進入「脳波書」的官方網站後，能夠以三種不同的筆觸（Data）在畫板上作畫，將腦中的想法轉化為數位的圖像。

03 山口崇多

山口崇多於 1988 年出生，畢業於東京藝術大學美術學院設計系，曾在 10 家公司工作，於 2021 年成立 Collé，以明亮的平面設計為宗旨，從事企業形象 VI 開發、品牌設計、包裝設計、標誌規劃等服務，同時擁有自己的品牌 omise，在產品和藝術書籍等廣泛領域探索表達方式。

01 KUROSHIO SOU

KUROSHIOSOU 是位於和歌山縣南紀白濱地區的新旅館，也是關西地區的溫泉度假勝地之一。KUROSHIOSOU 的意思是「思考」，在這裡能一邊沐浴溫泉、一邊品嚐以當地食材烹調的日式料理，還可以對自我深刻反思，或向摯愛的人表達感激之情。

02 哥本哈根工作室 YONOBI 品牌重塑

YONOBI 販售來自世界各地藝術家手工製作的獨特陶瓷，並提供陶藝課程。YONOBI 的靈感來自日文「yo-no-bi」意為「使用之美」，為了表達 YONOBI 同時追求美感和功能性的概念，以及對陶瓷的深深熱愛，首先更新了 Logo，字母 Y 象徵對粘土反覆扭曲與揉捏。

03 EIYO FOODS

EIYO FOODS 是一家位於白馬村的無人有機蔬菜店，山口崇多設計了 Logo，也為招牌和外牆設計了圖案。

04 PAPER TUBE FLOWERS – TAKEO PAPER SHOW 2023

2023 年，山口崇多參與 TAKEO PAPER SHOW 「PACKAGING—機能と笑い」，並以作品〈PAPER TUBE FLOWERS〉探討紙筒的包裝可能性。

參考資料：JAGDA、REFLECTA, Inc.、New、Collé

此篇《DesignBIZ View》專欄發布於《設計新商業 DesignBIZ》 電子報 NO.029 期
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最近，一位好友問我：「我們應該找裝修承包商來設計辦公室以節省成本嗎？因為如果透過設計師，那不是會花更多錢嗎？如果我只是分享一些 Instagram 上的照片，承包商就可以幫我們做嗎？」直接找承包商當然可以省下一些錢，但你會希望在你的辦公室看到什麼？你希望透過辦公室呈現怎樣的願景？你想向員工傳達什麼訊息？你期望把公司帶向何方？

我們挑戰過許多辦公室設計，包含傳產：永聯物流開發－物流共和國台北園區辦公室、服裝：H&M 辦公室，以及政府單位：新北市政府辦公室－逗號實驗室等備受讚譽的辦公室專案，我們開始問自己，在辦公室設計中我們追求的是什麼？

重新定義工作場所

問題來了：辦公室設計是否應該關注在成本上？透過雇用承包商模仿 Instagram 上的設計來節省開支，雖然看起來很吸引人，但真正的辦公室設計並不僅僅是美觀和費用。辦公室設計不僅僅是創造一個辦公空間，而是要打造一個能向客戶和員工展示你公司精神和價值觀的環境。辦公室是企業文化和願景的表述。

舉個簡單的例子：我的設計公司柏成設計，著重在討論創意的可能性，集思廣益創造新的可能。因此，我們很早就決定，會議空間和討論角落在我們的公司文化中非常重要。儘管我們的團隊只有 27 人，但我們還是特意設計了六個不同的討論點，讓大家可以快速聚集在一起提出新的想法，平均每 5.4 個人就可以享用討論空間。

公司文化就是空間形象

從微軟辦公室（新北市和南港）這樣的大型企業，到新北市政府辦公室 – 逗號實驗室這樣的傳統機構，我們承接的每一項辦公室設計，都是為體現組織獨特文化而量身定制的。無論預算多少，所期望的結果都應以公司目標為中心，即彰顯身份和個性、如何協同工作、如何促進團隊的健康和幸福，以及如何與客戶溝通。

像永聯的物流共和國台北園區這樣的辦公室是一個好案例，永聯物流作為台灣首家，也是最大的機構型物流地產開發商，因為企業文化屬於創業型，在設計空間時，我們應用堆疊貨櫃的結構概念，在開放空間中創造各種角落和工作空間，打破辦公室的統一性，同時利用三種物流業常見的材料：混凝土、波紋鋼板和木箱刨花板，展現公司重要的品牌特質。

辦公室設計對績效、觀感與留任率的影響

良好的辦公室設計還有助於提高員工留任率。我的一位好友經營鉸鏈、鉗子等工具進出口，這是個蠻傳統且不太吸引人的行業，相對來說辦公室設計也非常傳統，充斥著工具箱、沒有燈罩的日光燈、塞滿文件亂糟糟的工作桌等等。他告訴我，在辦公室重新設計和改造之前，很難招聘員工。曾有面試者抵達辦公室，還沒走到門口，就被工作環境嚇到而離開了。

也因此，他知道勢必採取一些行動，而重新設計辦公室就是他的解決方案。他改善照明、安裝升降桌、在室內種植了綠植等設施之後，現在員工留任率非常高，招聘也順利許多。這顯示了老闆關心員工，且想給他們最好的環境。更重要的是，員工士氣大幅提升，也越來越有自信，這樣的轉變說明了有效的辦公室設計如何直接影響品牌形象和工作滿意度。

品味在地風味的辦公室設計

不管我們設計什麼，有沒有當地的思想是非常重要的。但在辦公室設計上，這不容易做到，因為在地化設計常常會變成，將台北 101 的剪影放在辦公室門口，代表你來到台灣，這常在國外的辦事處看到。當我們在設計新北市辦公室 – 逗號實驗室時，我們將台灣傳統的「辦桌文化」融入辦公室家具設計， 讓大家可以一起在一張大桌工作，將本地文化的情感與工作環境連結在一起。

世界的辦公室設計

今年 4 月的米蘭設計週與米蘭國際家具展覽－Salone del Mobile Milano，吸引了所有知名家具製造商和品牌展示業界最優秀的作品，很可惜今年的展覽相較於去年，辦公室設計的創新明顯減少，不過還是有兩個案例想跟你們分享。

瑞士品牌 USM 持續創新經典的鉻管和框架系統。他們這次將照明集中到鉻管中，隱藏電線管路，不僅保持系統的貯物功能，也能同時照亮展示物品。這個作法也促進了友善植物設計，使植物能夠在貯物系統中茁壯成長，這是對傳統儲物系統巧妙的新設計。

至於家庭辦公室，我參觀 Desalto 的展位。Desalto 提供了多種適應性的解決方案，可供小型住宅擴展或減少家具，以最大限度利用有限的空間。它的設計提醒了我們，無論生活空間有多小，在家工作仍然是一個可行的選項，這在疫情後尤其重要。

以人為本與健康取向的辦公環境設計

最後，我想分享一些以「人」為中心的設計，以及讓心靈健康的辦公環境設計策略：

➊ 每個辦公室都需要儲物空間：與其將它們放置在牆邊，不如在中央設置集中式儲存空間，作為一個高 110 公分的中島櫃，鼓勵同事間的互動和討論。

➋ 設計周到的照明：減少長時間在強烈均一光線下工作的不適。如果從辦公桌到洗手間的照明環境能變化，就可以讓眼睛從 8 小時的持續人工燈光中獲得休息。

➌ 綠色設計：最大程度地利用自然光和綠色植物，增加人與自然的聯繫。我建議與綠化顧問和景觀美化公司合作，以確保植物的長期壽命，也要準備一筆維護植栽的預算。

辦公室藍圖的前瞻

辦公室設計的本質超越了節省成本，它體現了公司文化，提升了士氣，並塑造觀感。一個策略性、精心打造的空間不僅僅是一個工作場所，而是生產力、協作和企業身份的熔爐。透過設計思考，我們投資於公司的未來和走進門的每一個人的福祉，讓我們的設計不僅為現在，更為我們的員工和客戶留下長久而深遠的印象。

此篇《DesignBIZ View》專欄發布於《設計新商業 DesignBIZ》 電子報 NO.029 期
✦ 點此訂閱 → 掌握設計師、創意總監、創業家的第一手觀察觀點！

Think office design as part of your company culture, a communication tool.

Price or culture? Recently, a close friend asked me, “Should we look for a contractor to design our office to save costs? Because if I hire a designer, isn’t that going to cost more? What if I just share some office Instagram photos that I like as references, and the contractor can build it for us?” Sure, saving a few bucks here and there is possible, but what would you like to see in your office? What vision or spirit do you want your office to embody? What message do you want to send to your employees, or which direction or path would you like the company to take?

As a celebrated office design studio in Taiwan, with acclaimed projects like the Logistic Republic Office, a fashion office H&M Office Taiwan, and a government office New Taipei City Government Office – Comma Lab, we always ask ourselves, “What is it that we are after in an office design?” “What can we do to help the employee and its environment?” “How can design help a brand to give a sense of character and confidence?” and “What ‘global conversations’ can we add to our client’s office design, so that the office communicates with the world?”

Culture of the Workplace: A Vision Beyond the Price Tag

Should office design focus primarily on cost? While economizing by hiring contractors to mimic designs from Instagram might seem attractive, true office design transcends mere aesthetics and expenditure. Office design isn’t just about creating a space where people can work—that’s the bare minimum; it’s about crafting an environment that reflects the company’s ethos and values to both clients and employees. An office is a statement of a business’s culture and intention.

A quick example: my design studio culture is about discussing creative potentials and brainstorming new possibilities. Therefore, very early on, we decided that meeting spaces and discussion corners were important in our company culture. Even though we are only a team of 27, we have purposely designed six different meeting points where we can quickly come together and brainstorm for new ideas, averaging roughly 5.4 people per meeting space.

Cultural is the Spatial Identity

Every office design we undertake, from large corporations like Microsoft Office (New Taipei City and Nangang) to more traditional institutions such as the New Taipei Government Office – Comma Lab, is tailored to embody the unique culture of the organization. Regardless of the budget, the desired result should be centered around the establishment’s goals for bringing out identity and character, how they want to work together, how they contribute to the health and well-being of their teams, and how they want to communicate with their clients.

This company culture ultimately evolves into the brand identity of the space: how the space looks and feels, how workstations are placed, how one moves about the offices, whether the CEO sits with everyone in a non-hierarchical layout, or whether there’s a top-down seating environment where a manager overlooks every monitor screen from behind. An office such as the Logistic Republic is a good example to share, showing how brand identity can be showcased in the office arena. Logistic Republic (mother company Ally Logistic Properties) is now one of the main players of logistics property developers and centers in Taiwan, the culture of the business is very entrepreneurial, and the CEO’s thinking is very startup-like. What we thought most about when designing the space was whether we could create small corners here and there to give employees freedom to be creative, instead of an array of tables. We applied the concept of stacking shipping container-like structures to create various corners and workspaces within the open space and disrupt the uniformity of the office, all while showcasing the company’s essential brand characteristics using three familiar materials one would see in the logistics industry: rough concrete exposures, corrugated steel sheets, and wooden crate chipboards.

Design Impacts on Performance, Perception and Retention rates

Employee retention rates are positively impacted by well-designed offices. My good friend, who runs an import-export business involving toolsets like hinges and pillars—a typically traditional and not particularly enticing industry—faced a design that one could imagine to be very traditional, filled with toolkits, exposed fluorescent lighting, cluttered work desks covered with paper files, and old wooden desks that one can’t bring oneself to dispose of, adding to the clutter around the office environment. He revealed that hiring new staff was always a challenge, with unforgettable incidents where potential hires would arrive at the company front door, only to look around and then turn away, heading in the opposite direction.
Deciding to take action, a redesign of his office was the solution. He sought the best in office furniture that was ergonomic and height-adjustable, lighting that was healthy for the eyes, and biophilic walls throughout the office. The results were astonishing; not only was the office up to date with today’s standards of office language, but recruitment also became much easier, retention rates of existing employees were high, and perhaps most importantly, staff morale increased dramatically, reflecting their growing confidence. It showcased that the company’s values were being infused into everything they do, which was evident in their performances.

Have a Bite into Locality.

Whatever we design, I believe local identity is very important, especially in office design. This is not easy to accomplish, as most of the time, this ends up being a silhouette of Taipei 101, or whichever country they are from. Consider the New Taipei Government Office (Comma Lab) as an example. We thought about whether we could design a huge table that allows everyone to gather and work together, similar to infusing the essence of Taiwan’s traditional “banquet culture,” tying the emotional bond between work and local culture.

The World’s Approach to the Office

With this column set to publish in April, I can’t overlook discussing the Milan Furniture Fair – Salone del Mobile Milano. This event draws all the leading furniture manufacturers and brands to Milan, showcasing the industry’s finest. Unfortunately, this year’s fair saw a noticeable decline in innovations in office design compared to the previous year. Nevertheless, I had the opportunity to visit the exhibit of USM, a Swiss brand that continues to innovate its classic rod and joint system. They’ve now integrated lighting into the rods, concealing the electronics to maintain the system’s shelving functionality while also illuminating display items. This addition also facilitates a plant-friendly design, enabling plants to thrive within the shelving system—a clever redesign of traditional storage solutions.

As for home offices, I visited Desalto’s booth, which was particularly relevant in today’s world affected by COVID-19 and other communicable diseases. It reminded us that working from home remains a viable option, regardless of living space constraints. Desalto offers numerous adaptable solutions for small residences, allowing for the expansion or reduction of home furnishings to maximize the utility of limited spaces.

A Human-Centric Design & Wellness Approach

Here is how I go about developing a practical methodology for all office spaces, using a human-centered approach & wellness thinking, and I’d like to share my approaches with you:

➊ Every office needs storage. Instead of putting them against the wall, centralized storage in the middle of the floor plate acts as a mid-island table at 110cm tall, encouraging interactions with colleagues and peer-to-peer discussions.

➋ Thoughtful lighting: Reduce the discomfort of working long hours under strong uniform light. If the lighting environment can change between your pathway from desk to toilet, that in turn already allows the eyes to rest from the 8 hours of constant artificial light on your table.

➌ Biophilic design: Maximizing natural light and greenery taps into the innate human connection with the natural world and boosts well-being and employee satisfaction. This is not easily done, and I suggest working with a green consultant and plant management company to ensure the longevity of the plants, be ready to have a healthy maintance budget too.

The Office Blueprint Forward

In wrapping up, the essence of office design transcends cost-saving; it embodies a company’s culture, boosts morale, and shapes perceptions. A strategic, well-crafted space is not just a place of work but a crucible of productivity, collaboration, and corporate identity. By investing in thoughtful design, we invest in our company’s future and in the well-being of everyone who walks through its doors. Let’s design not just for the now, but for the lasting impression our spaces will imprint on employees and clients alike.